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Arthur D Little - Digital Shift - Array

Home - Digital Operating Model

Arthur D Little - Digital Shift - Array

Digital Flywheel & Ubiquity

Arthur D Little - Digital Shift - Array

Digital Business Models & Customer Value

Arthur D Little - Digital Shift - Array

Digital Ecosystems & Processes

Arthur D Little - Digital Shift - Array

Digital Empowerment & Governance

Arthur D Little - Digital Shift - Array

Digital People & Culture

Arthur D Little - Digital Shift - Array

Digital Data & Analytics

Arthur D Little - Digital Shift - Array

Digital Technology

Arthur D Little - Digital Shift - Array

Digital Direction: Approach & Roadmap

Arthur D Little - Digital Shift - Array

Digital Glue: Communication & Change

Arthur D Little - Digital Shift - Array

Digital Control: Value & Monitoring

Digital Business Models & Customer Value

Three major digital business model archetypes drive the customer value: Service, Marketplace or Ecosystem

Digital Business Models & Customer Value

Digital trends and technologies are threat and opportunity for any company’s business model and customer value creation. Customers are expecting the advent of digital paradigms – e.g. subscription models, 24x7 service availability, etc. – in all industries and for all products. Traditional products and services are compared to their digital-only peers. Companies need to evolve their business model and put the end user at the top priority of strategic changes.

  • Seamless omni-channel integration
  • End-to-end personalized and interactive customer experience
  • Data-driven activities internally, towards partners and the end user
  • Shift from vertical integration to (open) ecosystems

Business
Model
Archetype

Arthur D Little - Digital Shift - Business Model Archetype

Servitization

Marketplace

Ecosystem

Focus

Arthur D Little - Digital Shift - Focus
  • Customized, asset-heavy solution
  • Close, long-lasting relationship
  • Vertically-integrated offering
  • Broad product/service offerings
  • Ability of matchmaking of products & customer needs
  • E2E customer experience
  • Broad, complementary product/service offerings

Why ?

Increase customer
lifetime value

Increase existing
customer base

Reach out to new,
adjacent customer segments

How

Arthur D Little - Digital Shift - How

Transform products into digital services: sale of access/rights instead of ownership of product

Offer product portfolio on established marketplace or setup new digital marketplace

Participate on platform as producer, business partner or ecosystem orchestrator

Servitization

  • Customized, asset-heavy solution
  • Close, long-lasting relationship
  • Vertically-integrated offering

Increase customer
lifetime value

Transform products into digital services: sale of access/rights instead of ownership of product

Marketplace

  • Broad product/service offerings
  • Ability of matchmaking of products & customer needs

Increase existing
customer base

Offer product portfolio on established marketplace or setup new digital marketplace

Ecosystem

  • E2E customer experience
  • Broad, complementary product/service offerings

Reach out to new,
adjacent customer segments

Participate on platform as producer, business partner or ecosystem orchestrator

Digital Business Models drive Customer Value!

New digital business models are created all the time, but can most often be described as the digitalization of the current business models.
For the successful emergence of a digital business model, companies need to focus on one of three archetypes of digital business.

  1. Servitization: From products to service with continuous evolution, long-lasting customer relationships, vertical-integrated offering
  2. Marketplace: Digital platform to increase customer and partner base and create mutual value value
  3. Ecosystem: (Open) community integration to create an end-to-end customer experience beyond the individual company capabilities

Want to know more? Get in touch!

Arthur D Little - Digital Shift - Johan Treutiger picture

Johan Treutiger

Partner Nordics

Strategy & Organization

Arthur D Little - Digital Shift - Tomislav Andric picture

Tomislav Andric

Manager Nordics

Technology & Innovation Management